Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
In recent years, many software publishers have tried to sell the business community on remote meetings via VR, but if social media chatter is any indication, it hasn't taken off in a big way just yet. However, for some, the notion of holding remote meetings using augmented reality, a medium in which you're still directly tied to the real world and not closed off in a blindfold-style VR headset, might be the better solution.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.
News: Caltech Researchers Use HoloLens to Give Directions & Object Identification to the Visually Impaired
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
News: Augmented Reality Startup Phiar Paves Path to $3 Million in Seed Funding for AI-Powered Navigation Solution
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: BAE Systems Uses HoloLens to Create AR Command Interfaces Straight Out of 'Minority Report' for British Royal Navy
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
News: Amazon Sumerian & 8th Wall Weave Web AR Experience for 'Spider-Man: Into the Spider-Verse' Movie
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
News: New York Times Lets You Visit Statue of Liberty's Torch Without Trip to NYC via Augmented Reality
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
News: The Enterprise Leap — Robots, Gremlins, & Games Won't Save Magic Leap, but Tapping the Inner Child of CEOs Just Might
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
News: Lenovo Star Wars Jedi Challenges Update Lets You Turn to the Dark Side via Kylo Ren Lightsaber
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
News: Niantic Demos Real World Platform & Spatial Audio Features for Pokémon GO & Ingress at Tokyo Conference
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
News: Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
News: Magic Leap Conference Videos Dive Deeper into Medical, Audio, & AR Cloud Uses for Magic Leap One
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.