News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: WarDucks Lands $3.8 Million Funding for Location-Based Augmented Reality Gaming, Adds Legendary Doom Developer
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
News: Microsoft's HoloLens 2 Team Answers More Questions About Biometric Security, Audio, & Hand Tracking
Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News: Niantic Conjures Preview of Harry Potter Augmented Reality Game, Opens Pre-Registration on Google Play
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Interview: Microsoft HoloLens 2 Team Speaks — Inside the Specs, Design, & Future of Enterprise Augmented Reality
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
News: Magic Leap Reveals First of Developer Grant Winners & Promises More Recipients Amid Developer Complaints
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
News: HoloLens 2, All the Specs — These Are the Technical Details Driving Microsoft's Next Foray into Augmented Reality
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The debut of Microsoft's HoloLens 2 went off without a hitch, and now it's time to figure out if you want to hop aboard the updated augmented reality train.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
News: Valentine's Day Lenses for Snapchat & Snap Camera Let You Flirt with Your Crush in Augmented Reality
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.