Augmented Reality News

Disney+ just rolled out something pretty spectacular for Apple Vision Pro users: an immersive environment tied to the upcoming "Alien: Earth" series. This isn't just another 3D movie or fancy background — we're talking about a full-blown spatial experience that transforms your living room into something straight out of the Alien universe. With the series premiering August 13, this environment gives fans a taste of what's coming while showcasing just how far Disney+ has pushed the boundaries of...

The buzz around Apple's extended reality ambitions has reached fever pitch. After months of typical Apple secrecy, we're finally getting concrete glimpses into what Apple has been cooking up beyond the Vision Pro—and these leaks suggest something bigger than incremental updates. Let's break down what multiple supply chain reports and patent filings reveal about the company's surprisingly ambitious XR roadmap.

Although the enterprise use cases for the Microsoft HoloLens 2 continue to impress, the arts community just can't stay away from the best augmented reality headset on the market.

As NASA nears the launch of another mission to the Moon in 2024, and a subsequent mission to Mars in the 2030s, augmented reality is increasingly being woven into the normal space operations to test various capabilities.

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

Old school media stalwart The New York Timeslaunched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.

This week, Apple unveiled its own version of Google Lens in the form of Live Text.

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.

Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality.

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card?

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft.

As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.

When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment.

Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.