Augmented Reality News

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

News: FaceTime for iOS 13 Uses ARKit to Help Callers Pretend They Are Maintaining Eye Contact

You can now add feigning eye contact to the list of ways that augmented reality is improving our lives.

News: NASA Team Headed to Titan in Search of Life Using Microsoft HoloLens As Key Part of the Mission

NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.

News: Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.

News: Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality

Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.

News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality

While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.

News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

News: Stanford Children's Hospital Experiments with Magic Leap One to Reinvent Medical Training Simulations

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.

News: Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

News: Microsoft Launches Closed Beta Sign-Ups for Minecraft Earth Mobile Augmented Reality Game

The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.

News: Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.

News: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality

So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends.

News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.

Hands-On: Niantic's Harry Potter: Wizards Unite Brings New Magic to the World of Augmented Reality

Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.

News: Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer

After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.

News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.

News: Magic Leap Says This Former Employee Built His Entire AR Startup, Including His Logo, Using Stolen Ideas

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.

News: Magic Leap Takes Nreal to Court Over Trade Secrets Theft

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.

News: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality

With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.

News: Wacom Video Shows Off More of Magic Leap's Upcoming Design & Drawing Software Spacebridge

The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.

News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

Hands-On: Hands-On with CNN's Magic Leap News Video App

Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?

News: Blippar Bounces Back with Web-Based AR Platform

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.

News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.

News: Google Helps Tell the Story of Stonewall in Augmented Reality

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.

News: Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

News: Snapchat Celebrates Pride Month with New Landmark AR Experiences

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.

News: Magic Leap Adds Sketchfab Support to Its Native Helio Web Browser

New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.

News: Here's What You Need to Run ARKit 3 on Your iPhone or iPad

If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.

News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?

News: Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.

News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.

News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.

News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update

After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.

News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.

News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages

Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.

News: Unreal Engine 4 Now Available for Microsoft HoloLens 2

A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.