Augmented Reality News :: Next Reality » Bringing the impossible worlds of our imagination to life.

News: Apple Attacks Snapchat's Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.

News: Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

News: Transit Navigation App Moovit Adds Augmented Reality Way Finder Feature to Challenge Google Maps Live View

As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore.

News: Oscars Fashion History Lives via New LA Times Mobile AR Experience

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.

News: USA Today Examines the Problems with the Boeing 737 Max Aircraft with Latest AR Story

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.

News: Google Just Made It Easier to Get Your Hands on Glass Enterprise Edition 2

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.

News: Apple Adds Multiplayer AR Spy Game 'Secret Oops' to Arcade Subscription Service

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming?

News: Pinterest Adds AR Makeup Try-On Feature to Its Mobile Lens Tool

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.

News: Sea Shepherd's Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.

News: Hulu Follows Instagram's Viral Sensation with Branded 'What Should I Watch' Lens on Snapchat

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.

News: Google Arts & Culture Builds AR Replica of Bangladeshi Mosque as Part of Historic Site Preservation Project

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.

News: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters'

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.

News: Startup Phiar Prepares Beta Launch of AR Driving Navigation App for iPhone

Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.

News: Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech

In a world full of augmented reality camera effects apps, one app is going in a more social direction.

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.

News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.

News: Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.

News: Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.

News: USA Today Deepens Story on Afghanistan War with AR Experience

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.

News: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.

Hands-On: Spotify Premium on Magic Leap One Is Futuristic, But Not Quite the iPod of AR

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.

News: Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.

News: Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

News: Magic Leap Wraps 2019 with Immersive Holiday Experience

The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.

News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

News: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?

News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

Exclusive: Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.

News: Snapchat Launches Trailer Reaction AR Lens for Tom Cruise Movie 'Top Gun: Maverick'

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.

Hands-On: This Is How Magic Leap's Voice Control Works via the New Lumin OS Update

This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device.

News: Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.

News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.

News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.

News: Magic Leap Repackages Developer Tools as The Lab, Publishes Updates to Lumin SDK & Lumin OS, & Previews Magicverse SDK

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.