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News: Google Gifts 5G Android Smartphones with 'The Mandalorian' AR App

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.

News: HBO Rolls Out 'His Dark Materials' AR Experience To Bring Characters to the Real World

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.

News: Nintendo Crafts AR Content for Animal Crossing: Pocket Camp

The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.

News: Snoop Dogg's Cali Red Wine Pours Another Glass of AR via 8th Wall's WebAR

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.

News: Manscaped's Brand Hype Grows into Augmented Reality via Snapchat Lens

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).

News: Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.

News: Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update

With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.

News: Magic Leap Looking into Sale of the Company, Report Says

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.

News: BBC Earth Releases 'Micro Kingdoms: Senses' Insect Experience on Magic Leap 1

As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.

News: Apple Working on AR Shopping App for iOS 14, Report Says

Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.

News: Disney's Alternate History Series 'Motherland: Fort Salem' Uses Snapchat AR to Give You Magical Powers

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.

News: Envision Accepting Pre-Orders for Google Glass Enterprise Edition 2 with AI Software to Assist the Visually Impaired

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.

News: Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS

Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.

News: Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.

News: Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.

News: Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.

News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.

Hands-On: Whiteboard App For Magic Leap Lets You Share Your Strategic Genius In Augmented Reality

The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.

News: Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.

News: Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.

News: Sea Shepherd's Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.

News: Apple Attacks Snapchat's Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.

News: Hulu Follows Instagram's Viral Sensation with Branded 'What Should I Watch' Lens on Snapchat

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.

News: Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

News: Transit Navigation App Moovit Adds Augmented Reality Way Finder Feature to Challenge Google Maps Live View

As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore.

News: Oscars Fashion History Lives via New LA Times Mobile AR Experience

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.

News: USA Today Examines the Problems with the Boeing 737 Max Aircraft with Latest AR Story

After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.

News: Google Just Made It Easier to Get Your Hands on Glass Enterprise Edition 2

Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.

News: Apple Adds Multiplayer AR Spy Game 'Secret Oops' to Arcade Subscription Service

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming?

News: Pinterest Adds AR Makeup Try-On Feature to Its Mobile Lens Tool

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.

News: Google Arts & Culture Builds AR Replica of Bangladeshi Mosque as Part of Historic Site Preservation Project

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.

News: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters'

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.

News: Startup Phiar Prepares Beta Launch of AR Driving Navigation App for iPhone

Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.

News: Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech

In a world full of augmented reality camera effects apps, one app is going in a more social direction.

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.

News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.