News: Facebook Copies Snapchat Again by Putting Augmented Reality Camera Filters in the Main Facebook App
Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply copy them.
Lowe's Home Improvement laid another brick in their augmented reality foundation with today's announcement of a new app for Tango-enabled smartphones.
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components. The AR Landscape lists 312 companies, representing $12.1 billion in funding and $69.6 billion valuation. It runs the gamut from startups and innovato...
User interfaces for computers have evolved over the years, from the introduction of the keyboard and mouse on the personal computer, to touchscreens on mobile devices, to natural voice recognition. However, the same cannot be said for robots or drones—until now.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
News: Augmented Reality Can Make Good-for-You Food Look More Attractive, Making It Easier to Eat Well
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
News: Detailed 3D Mining Maps & Future Reclamation Views Highlighted in Proof-of-Concept HoloLens App
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
News: Apple Granted Patent to Make Augmented Reality Maps—Hinting at a Cool, Futuristic Version of Our Well-Worn Maps App
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
News: Coachella Partnered with Camera IQ to Alter Your Festival Experience with Hidden AR Easter Egg Hunts & More
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog.
News: Try Windows 10's Mixed Reality Portal on Your PC with Insider Build 15048 — No Headset Required
If you're part of the Windows 10 Insider Program, build 15048 launched this morning, and included a nice big unannounced surprise. You can now launch the Mixed Reality Portal and enable the simulation to try out mixed reality right from your PC, even if you don't have one of the new Acer dev kits.
This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, the name for Microsoft's holographic system seems to have changed from Windows Holographic to Windows Mixed Reality.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Legacy Games, developer of mobile games for children, has just updated Crayola Color Blaster, an augmented reality Android adventure for Google Tango devices, with new content.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
A group of researchers from Stanford University and Princeton University has put together the largest RGB-D video dataset to date with over 1,500 scans of over 700 different locations across the world, for a total of 2.5 million views. This dataset, called ScanNet, has been semantically annotated for use in research projects. The purpose of this type of data, of course, is to teach our future robot overlords to both see and understand what they capture better. In the process, our computer-bas...
In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envision it in real life.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
If you have a HoloLens, you can now control the lighting throughout your home or office via holographic controls using the free Hue Lights app in the Windows Store. The app, made by California-based AfterNow, works with the Philips Hue colored lighting system, and is much more polished than the prototype we saw last month.
If the rumors are right, Microsoft has decided to cancel the second version of the HoloLens, and they will instead move onto version three of their mixed reality headset. In the latest report, Thurrott's Brad Sams states that the expected release date of this new Windows Holographic device wouldn't be until 2019, a long two years away for those of us putting full effort into HoloLens app development.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.