Augmented Reality News :: Next Reality » Bringing the impossible worlds of our imagination to life.

News: Here's Why Magic Leap's Exclusive AT&T Deal Could Be the Key to Its Success, or the Start of a Rocky Rollout

On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.

News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.

News: Facebook Brings Augmented Reality Ads to Its News Feed

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations

Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.

Apple AR: Room Racer Revs Its Augmented Reality Engines on iPhones

The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads.

News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.

News: Reality Trending — Peering into the Present & Future of Augmented Reality in 2018

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.

News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.

News: Magic Leap One Passes Through FCC Certification, Setting the Stage for Imminent Release

The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition.

News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0

Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.

News: Magic Leap CEO's Tweetstorm Tries to Reframe Reactions to Latest Demo After Signs of Disappointment

Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.

News: Magic Leap Shows Off New Software Demo, Teases Release This Summer

After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.

Hands-on: Meta's New Meta Viewer App Is the AR Collaboration Tool All Those Sci-Fi Films Imagined

When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand when I got to visit the offices of Meta, the startup that produced the Meta 2 augmented reality headset.

News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.

News: Niantic Partners with City Governments to Turn Pokémon GO into a Tool for Community Engagement

A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.

News: Challenge Serena Williams in Augmented Reality Tennis via Snapchat's Interactive 3D Bitmoji

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.

News: This App Lets You Control Your Smarthome Lights via Augmented Reality

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

News: Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.

News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

News: Google Expands ARCore to More Android Devices, Adds iOS Support

The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.

News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.

News: China's Vivo Unveils Time-of-Flight 3D Sensor That Rivals iPhone X's TrueDepth Camera

The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

News: Tale of the Tape — How Does Apple's Measure App Measure Up Against Google's Version?

Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. Well, just a couple of weeks later, on June 19, it appears that Google remembered it had its own Measure app as well.

News: 'The Walking Dead' Pokémon GO Knockoff Gets a Launch Date, More Details Revealed

While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.

News: Google Makes Case for ARCore Apps to Educators & Marketers

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.

News: Google Takes Developers Back to School with ARCore Classes on Coursera

With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.

News: Microsoft Applies for Another Patent to Enlarge Field of View in AR Displays

Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.

News: Augmented Reality Reporting from NY Times Shows That Military Perpetrated Syria Chemical Attack

In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.

News: Magic Leap's Unity Conference Presentation Uncovered Many New Details, Here's What We Found Out

During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.

ARKit 101: How to Measure the Ground Using ARKit

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!

News: Magic Leap Shows Off Spatial Computing Demo, FCC Docs Reveal New Controller Images

Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.

News: New York Times AR Coverage of Guatemala Volcano Disaster Shows AR Isn't Ready for Breaking News

The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.

News: Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.