This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
News: Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.
Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
News: 'The Matrix' Movie Effects Pioneer & Former Magic Leap Exec Reveals 'Tragic Story' of Startup's Recent Struggles
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
News: Microsoft Brings Chromium-Based Edge Browser, Swipe to Type & More to HoloLens via Windows Holographic Update
Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.
News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day
It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.
Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft.
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.
Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
News: Epson Boosts Display Specs, Adds Optional Android Controller in Moverio BT-40 Series Smartglasses
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
News: Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.