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News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

News: Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother's Day

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.

News: Google Expands Preview of Maps AR Navigation to Pixel Phones

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.

News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

News: Pikachu Celebrates New Movie by Photobombing the AR Camera in Pokémon GO

The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.

News: Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019

It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.

News: Microsoft's Live HoloLens 2 Apollo 11 Demo Didn't Take Flight, but You Can See It Thanks to Unreal Engine's Video

On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.

News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).

News: Magic Leap Adds Mobile Carrying Case to Its Arsenal of Augmented Reality Gear

It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.

News: Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.

News: Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.

News: Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.

News: Microsoft Adds Spatial App Functionality to Office 365's Teams App, Android & Web Interaction Demoed

Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.

News: Microsoft Launches HoloLens 2 Development Edition, Offers Free Unity Pro & PiXYZ Plugin Trial Package

Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.

News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.

News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.

News: Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.

News: Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.

News: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users

It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.

News: Epic Games Gifting 500 Magic Leap Headsets to Developers via Grant Program

With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.

News: Magic Leap Drops Video Teaser for Game of Thrones Experience

There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.

News: Magic Leap Deepens Funding from Telecom Industry with $280 Million from Japan's NTT Docomo

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.

News: Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.

News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.

News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: New iPhone App Fills Your Living Room with a Virtual Orchestra

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

News: Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.