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News: New York Times Revives Its AR Storytelling on Instagram with Tokyo Olympics Experiences

Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.

News: Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.

News: USA Today Showcases New Summer Olympics Sports with Augmented Reality

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.

News: Create Your Own Holograms at Home with the Volu iPhone App

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

News: Google Launches Augmented Reality Filters on Meet App for Mobile

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.

How To: View Art from Your Chromecast in Augmented Reality

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.

News: PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

News: New US Army Military-Grade HoloLens 2 Imagery Gives Us Star Wars Stormtrooper Vibes

It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.

News: JigSpace Puts Together $4.7 Million in Funding to Expand AR Tutorial Technology

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.

News: Snapchat Extends Its AR Lenses to Viber Messaging App

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.

News: Magic Leap CEO Peggy Johnson Talks Remote AR Meetings Ahead of Magic Leap 2 Release

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.

News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

News: Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.

News: 'The Matrix' Movie Effects Pioneer & Former Magic Leap Exec Reveals 'Tragic Story' of Startup's Recent Struggles

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.

News: Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.

News: Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.

News: Join Loki on His Time-Traveling Adventures with This Snapchat Lens

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

News: Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

News: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

News: Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.

News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

News: Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

News: Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.

News: Google Offers Virtual Photo Booth Web App Ahead of Socially Distanced I/O Conference

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.

News: Microsoft Brings Chromium-Based Edge Browser, Swipe to Type & More to HoloLens via Windows Holographic Update

Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.

News: Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

News: Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

News: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

News: Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

News: Marvel Studios Tosses 'Falcon & the Winter Soldier' AR Game to Fans in Time for Finale

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

News: Samsung's New App for Galaxy Smartphones Turns the World into Your AR Canvas

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

News: Google Adds Pac-Man, Hello Kitty & More Japanese Anime & Video Game Characters to AR Search

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

News: Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.

News: Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.

News: You Can See to the Other Side of the World with Google's Latest Web-Based AR Experiment

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

News: Devilish Lil Nas X AR Experience Debuts on Jadu App

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.