A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.
With all the talk about the impending release of the Magic Leap One, some have forgotten a very important, competing release on the near horizon: the HoloLens 2.0. Well, now we have new information that tells us when (roughly) the device will be released, as well as a few other exciting tidbits.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: actually show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
News: New York Times AR Coverage of Guatemala Volcano Disaster Shows AR Isn't Ready for Breaking News
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show.
The addition of a new research mode for Microsoft HoloLens will enable researchers and developers to tap into a wider range of data collected by the device's sensors.
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
News: Magic Leap Finally Delivered a Live, Public Demonstration of the Magic Leap One, Here's What Happened
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
News: Apple's ARKit 2.0 Intends to Match & Surpass Google's ARCore with Multiplayer & Persistent Content, Says Report
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way into the wild.