For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world.
News: Microsoft Japan Concept Video Demos How HoloLens Will Help Pilot the Drone Ships of the Future
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.
News: Apple iPhone X Owners Get a Trio of Super-Realistic Snapchat Lenses Aided by the TrueDepth Camera
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
News: App from Japan Uses Apple's iPhone X to Transform Your Face & Voice into the Cutest Anime Character
Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
News: Magic Leap's Website Has an Immersive Reality Experience Hidden in Plain Sight, if You Know Where to Look
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
News: Meet the 8-Year-Old ARKit Developer Who Just Uploaded Her First Augmented Reality App to Apple's App Store
While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality.
News: Apple's iOS 11.3 Update Arrives for All With AR Vertical Surface Detection via ARKit 1.5 for iPhones & iPads
If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use.
Dev Report: Microsoft's First HoloLens Update in Over a Year Now Available in Preview, Hints at Big Plans for 2018
After more than a year and a half of silence, the rumors have morphed into reality: Microsoft has finally released an update for the HoloLens. And with that update comes a collection of new features that hint at big plans for the HoloLens this year.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
Space might be the final frontier, but NASA is making a detour into augmented reality first. The Spacecraft AR app, developed by NASA's Jet Propulsion Laboratory (JPL) in collaboration with Google, debuted exclusively for Android this week (an iOS version is also in the works).
News: Walmart Shoppers Can Now Use Their Smartphones to Become Marvel's Black Panther via Augmented Reality
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
News: Here's What Magic Leap's Creator Portal & Lumin SDK Docs Reveal About How You'll Develop for & Use Magic Leap One
Now that we've had a chance to jump into the Lumin SDK documentation at Magic Leap's Creator Portal, we now have much more detail about how the device will function and utilize software than any single piece of content released by Magic Leap to date.
News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.