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Augmented Reality News

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Jan 15, 2021

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.Beginning this week, AR Snap Shots will featur ...

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Jan 8, 2021

The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stu ...

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Jan 4, 2021

A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. ...

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Dec 22, 2020

At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.On Tuesday, th ...

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Dec 21, 2020

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.To promote The Midnight Sky, the new film starring George Clooney and dropp ...

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Dec 18, 2020

You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.Despite the relative ubiquit ...

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Dec 17, 2020

Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers.Th ...

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Dec 17, 2020

This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or ...

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Dec 11, 2020

In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5 ...

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Dec 3, 2020

Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it wh ...