Hot Augmented Reality News Posts

News: Watch Mountains & Rivers Come to Life with This Sand-Based Map

Most sandboxes wait for children on a playground or the occasional zen garden raking. This one combines light, sand, and depth cameras to create a completely malleable topographical map you can alter with a brush of your hand.

How To: Translate Foreign Text Live in Real Time Using Your Smartphone

Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.

News: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users

It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.

News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

News: Trimble Brings Mixed Reality to the Construction Site with DAQRI Smart Helmet

Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

News: Zara AR App Brings Virtual Models to Life in Stores

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

News: Envision Accepting Pre-Orders for Google Glass Enterprise Edition 2 with AI Software to Assist the Visually Impaired

Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.

News: Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients.

News: Microsoft's HoloLens 2 Team Answers More Questions About Biometric Security, Audio, & Hand Tracking

Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

News: HoloLens Can Now Simulate Childbirth to Train Medical Students

Medical training technology company CAE Healthcare has given birth to the latest example of how augmented reality can help to build practical operating room skills for doctors and nurses. The company's newest product is called LucinaAR, which harnesses the power of the Microsoft HoloLens.

Hands-On: Whiteboard App For Magic Leap Lets You Share Your Strategic Genius In Augmented Reality

The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

Exclusive: Inside Magic Leap's Secret Headquarters

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

News: Google Puts Faces of Historic Women on US Currency via Augmented Reality

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion?

News: Magic Leap Mobile Companion App Revealed, iOS & Android Supported

Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App.

News: Magic Leap Gives the World a Peek at Lumin OS

A fresh batch of developer info has been revealed on Magic Leap's Creator Portal. On Thursday evening, the normally secretive company gave the general public perhaps the closest look yet at Magic Leap One's Lumin operating system.

News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.

Apple AR: With These Holiday Apps, You Can Build Snowmen, Beat Up Elves, or Spin Driedels in AR

No matter what your holiday preference, you're probably aware that Christmas is now just days away. By now, you've already decked your halls with boughs of holly (either physically or virtually), thanks to our last holiday app roundup.

News: Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores

Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.

News: The Washington Post to Start Using Augmented Reality to Tell Better Stories

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.

Have You Seen This?: HoloTerrain Lets HoloLens Users Explore the Earth in 3D

After what appeared to be an issue with the Windows Store for HoloLens not showing many newer applications, including one that I had released over a month ago, Microsoft finally squashed the bug. So, at first glance, it would seem as if there were lots of new HoloLens projects that just appeared in the store, even though they've likely been hiding out there for a while. HoloTerrain is one of those apps.

ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

ARKit 101: How to Place Grass on the Ground Using Plane Detection

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

Have You Seen This?: Synesthesia Adds Trippy Sound Visualization to the HoloLens

If anyone has every told you that they see music they listen to, they have synesthesia. It's a fascinating neurological phenomenon where people experience crossed responses to stimuli, and no one knows exactly how common this is. A rough estimate claims that one in every 5,000 to 100,000 people is a synesthete, but it could be far more common or rare. Nobody really knows.

News: Microsoft's HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR

Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality.

News: Meet the 8-Year-Old ARKit Developer Who Just Uploaded Her First Augmented Reality App to Apple's App Store

While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality.

News: Apple Park Visitor Center Opens to Public with AR Tour of Entire Campus

After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.

Apple AR: Real World Objects Disappear Thanks to Textures and ARKit

When we think of augmented reality, we usually think of it as adding things to our reality. A new demo has shown that using Apple's ARKit, we can not only add to reality but subtract from reality as well.

News: Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

News: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

News: Manscaped's Brand Hype Grows into Augmented Reality via Snapchat Lens

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.