The Latest on Augmented Reality News

The $3,500 Apple Vision Pro launched with stunning visuals and groundbreaking eye tracking, but one glaring omission: the kind of tactile control that makes VR feel natural. While competitors ship with hand controllers standard, Apple bet everything on gaze-and-pinch interactions. Now, patent filings and development reports suggest Apple might be reconsidering that philosophy—and it could transform how we experience spatial computing.

Reviewed by Corey Noles

Reviewed by Julianne Ngirngir

Reviewed by Julianne Ngirngir

Apple's spatial computing journey hit a five-month milestone today, and while The Verge calls the first Vision Pro "a really, really, really big screen" that wasn't exactly "a groundbreaking, market-moving hit," the rumor mill is buzzing with news that could change everything. The latest reports suggest Apple isn't retreating from mixed reality—they're doubling down with meaningful hardware improvements that directly address the two pain points preventing broader adoption: processing...

Disney+ just rolled out something pretty spectacular for Apple Vision Pro users: an immersive environment tied to the upcoming "Alien: Earth" series. This isn't just another 3D movie or fancy background — we're talking about a full-blown spatial experience that transforms your living room into something straight out of the Alien universe. With the series premiering August 13, this environment gives fans a taste of what's coming while showcasing just how far Disney+ has pushed the boundaries of...

When Vivo revealed its new mixed reality headset — simply named Vivo Vision — it didn't just debut a new device. It kicked open the door to a market that, until now, has been heavily dominated by two tech giants: Apple and Meta. The Vision clearly draws inspiration from Apple's Vision Pro (very clear, in fact) — right down to its sleek ski-goggle silhouette and gesture-based interface — but it's more than just a copycat play.As someone who has followed the evolution of AR and VR for years, I...

Although the enterprise use cases for the Microsoft HoloLens 2 continue to impress, the arts community just can't stay away from the best augmented reality headset on the market.

Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person.

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.

Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

This week, Apple unveiled its own version of Google Lens in the form of Live Text.

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.

Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality.