Augmented Reality News News
News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
News: Holocaust Museum Preserves Memory of Victims & Survivors via Augmented Reality
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
News: Anyone in the World Can Order Magic Leap One NOW (But There's a Catch)
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
News: Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande's New Album
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
News: Magic Leap One Teardown Reveals Sophisticated Hardware with Shortish Shelf Life & Low Repairability
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
News: Magic Leap & Sigur Rós Video Reveals Behind the Scenes Development of Tónandi Augmented Reality Music App
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
News: Google Unboxes ARCore for Samsung Galaxy Note 9, Tab S4, & Latest Devices from Sony & Nokia
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
News: Storing & Transporting Magic Leap One Safely Works with This Affordable VR Case
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
News: How to Use the Magic Leap One in Outdoor Settings, It's Not Perfect, but It's Possible
From day one, my favorite thing about the Magic Leap One has been its portability. It's so well designed that it just screams to be taken out for a walk through the city. Alas, Magic Leap says the device is (currently) designed to be used indoors, preferably in settings containing few windows or black surfaces.
Hands-On: Magic Leap's Create App Is a Powerful Way to Invent Your Own Reality Nearly Anywhere
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
News: Kickstarter Game System Uses iOS & Android Devices to Merge Tabletop Gaming with Augmented Reality
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Hands-On: Magic Leap's Helio App Is the Best Window into the Web Available in Augmented Reality
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.
Hands-On: Magic Leap's Screens App Is the Closest Thing to a Killer App for the Magic Leap One, For Now
By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed to try for ourselves.
News: UK's Largest Children's Hospital Is Adopting HoloLens to Assist Surgeons
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
News: Magic Leap's Good News — the Haters Are Wrong, Bad News — Now Everyone Will Focus on Apple Glasses
I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.
News: The Ultimate Magic Leap One Unboxing, Every Part, Every Logo, & One Very Special Surprise Treat
We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!
News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
News: New Video Shows How Precise HoloLens 2.0 Depth Sensing Will Be
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
News: Through the Magic Leap Looking Glass, First Look at What AR Looks Like on the Magic Leap One
We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like.
Gallery: A Close-Up Look at the Magic Leap One's Optics
For the curious, here are a number of close-up shots of the Magic Leap One's optics and the magnetic attachment that can be swapped out for a version with lenses matching your glasses prescription in the near future.
News: Magic Leap Care Center Reveals New Details About Magic Leap One Usage, Sales Practices, & Who Gets to Use It
Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered.
News: Magic Leap Makes Shutterstock Images & Video Available for Gallery & Screens Apps
The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens.
Hands-On: Magic Leap One First Hands-On Impressions for HoloLens Developers
In a surprising twist of expectation management, Magic Leap managed to not only ship but deliver the Magic Leap One I ordered on Wednesday by 4 p.m. PT on the same day.
News: Facebook Notches Win Over Snapchat with AR Gaming for Messenger Video
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
News: This Is What Tech Reviewers Think of the Magic Leap One After Spending Time with the Finished Product
The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true?
News: New Magic Leap Videos Show Off Launch Apps 'Create' & 'Tónandi' in Action
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
News: Magic Leap Lifts Curtain on Augmented Reality Experiences for Magic Leap One
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
News: Magic Leap One Finally Makes the Jump from Fantasy to Reality, Pre-Orders Open for $2,295
The day has finally come. About eight months after unveiling Magic Leap One: Creator Edition, on Wednesday, Magic Leap made the device available for order through a reservation page on its website.
News: Magic Leap One Launch Date Set for 8/8/2018
After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET.
News: Magic Leap Loses Key Marketing Exec Ahead of Magic Leap One Launch
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
News: Mercedes-Benz Shifts to HoloLens for Employee Training
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
News: iPhone X Can Record & Send Video Holograms via HoloBack App
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
News: Google Stays Nimble with ARCore 1.4 Update, Bringing Passthrough Camera Auto-Focus & Wider Availability
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Snapchat Adds Speech-Activated Lenses to Its Augmented Reality Capabilities
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
News: Snapchat Celebrates Harry Potter's Birthday with Quidditch Bitmojis
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
News: Microsoft Update Adds Miracast & More Sharing Functions to HoloLens
The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol.