News and Updates about Augmented Reality News

The $3,500 Apple Vision Pro launched with stunning visuals and groundbreaking eye tracking, but one glaring omission: the kind of tactile control that makes VR feel natural. While competitors ship with hand controllers standard, Apple bet everything on gaze-and-pinch interactions. Now, patent filings and development reports suggest Apple might be reconsidering that philosophy—and it could transform how we experience spatial computing.

Reviewed by Corey Noles

Reviewed by Julianne Ngirngir

Reviewed by Julianne Ngirngir

Apple's spatial computing journey hit a five-month milestone today, and while The Verge calls the first Vision Pro "a really, really, really big screen" that wasn't exactly "a groundbreaking, market-moving hit," the rumor mill is buzzing with news that could change everything. The latest reports suggest Apple isn't retreating from mixed reality—they're doubling down with meaningful hardware improvements that directly address the two pain points preventing broader adoption: processing...

Disney+ just rolled out something pretty spectacular for Apple Vision Pro users: an immersive environment tied to the upcoming "Alien: Earth" series. This isn't just another 3D movie or fancy background — we're talking about a full-blown spatial experience that transforms your living room into something straight out of the Alien universe. With the series premiering August 13, this environment gives fans a taste of what's coming while showcasing just how far Disney+ has pushed the boundaries of...

Although the enterprise use cases for the Microsoft HoloLens 2 continue to impress, the arts community just can't stay away from the best augmented reality headset on the market.

As NASA nears the launch of another mission to the Moon in 2024, and a subsequent mission to Mars in the 2030s, augmented reality is increasingly being woven into the normal space operations to test various capabilities.

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

Old school media stalwart The New York Timeslaunched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.

It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card?

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.