Augmented Reality News News
Apple AR: Amazon Harnesses the Power of Apple's ARKit for Black Friday Rush
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
News: Magic Leap Adds Master of 'The Matrix' Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
News: Snapchat's 'Stranger Things 2' World Lens Transports You to an Alternate Reality
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
News: Bizarre AR Experiment Serves Tweets for Everything Your iPhone Can See
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
News: Developers Can Create Shared AR Experiences Through Twilio's Video Platform
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
News: Doctors Team Up to Use HoloLens & VR App to Perform Live Surgery from UK, India & US
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
Apple AR: MakeSpace's iPhone App Takes the Soul-Crushing Boredom Out of Storage Planning
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
News: DARPA, Honeywell Harness AR & VR to Develop Windowless Mini-Tanks
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
News: Microsoft Has Figured Out How to Double Field of View on HoloLens
One of the most highly-cited drawbacks to the HoloLens is its limited field of view (FOV), but now it appears that Microsoft has solved that problem.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Apple AR: Defend Your Home from Zombies with Your iPhone
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
News: Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
News: Google Continues AR Duel Versus Apple with AR Stickers for Pixel 2
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
Apple AR: Assisting the Technically-Challenged Is Easier With Vuforia's New App
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Apple AR: There's Really No Point to Playing StackAR in AR
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
Apple AR: The Only Thing Holding The Machines Back From Greatness Is the iPhone Itself
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
Apple AR: Army of Robots Enlists ARKit for First-Person Shooter
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Apple AR: Lowe's Builds Pair of AR Apps with ARKit
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Apple AR: Star Wars & LucasArts Veterans Create Life-Sized HoloChess Game with ARKit
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
Apple AR: Color BlastAR Rides the Rainbow from Tango to ARKit
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
Apple AR: Avoid Hills on Your Next Run or Ride via ARKit with Fitness AR
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
Apple AR: Houzz ARKit App Beats IKEA to the App Store
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Apple AR: Kaon Interactive Ports Their Marketing Apps from Tango to ARKit
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
Apple AR: Human Anatomy Atlas Journeys to the Center of the Body with ARKit
An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit.
Apple AR: Edmunds Previews Parking Fit for Car Customers with ARKit App
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
Apple AR: Redbubble Throws Pillows in AR with ARKit Update
While IKEA will employ ARKit to help you see how that new couch looks in your living room, Redbubble wants to show you throw pillows that match.
News: Aireal Places AR Content Anywhere in the World with Geographic Coordinates
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
Apple AR: Occipital's ARKit App Offers Room Scanning on Par with Tango for iPhones
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.
Apple AR: Cambria & Markilux Match IKEA with ARKit Apps for Home Makeovers
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
Apple AR: IKEA Takes the Wraps Off of Its ARKit App
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.