Augmented Reality News News

News: HoloLens & Augmented Reality Spiders Used in Univ. Study to Treat Arachnophobia

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: Magic Leap Teases Magicverse Debut in 2020, Launches Magic Leap Toolkit for Developers

After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.

News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.

News: Magic Leap Takes on Musical Theater with Augmented Reality Experience Starring Vanessa Williams

Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: Zombie Math App for Magic Leap One Mixes Halloween Horror with AR Learning

What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you're looking for is here, and it's called Zombie Math.

News: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.

News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.

Hands-On: Sotheby's Curate App for Magic Leap Lets You Reimagine Your Home & Office in the Most Realistic Fashion via AR

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.

News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.

News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

News: Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App

Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.

News: Microsoft Unveils How-To Videos for Dynamics 365 Guides App Ahead of HoloLens 2 Arrival

With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.

News: Magic Leap App SeeSignal Uses AR to Help You Find & Touch the Strongest Cellular, Wi-Fi, & Bluetooth Signals

While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.

News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

News: Independent Developers Can Now Get Feedback on Their Work by Sharing Their Creations in Magic Leap World

Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.

News: Snapchat Extends 3D Camera Effects from Spectacles 3 to iPhone's TrueDepth Camera

After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.

News: Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.

News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features

News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.

News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

News: Magic Leap One Gets Educational Tool for Would-Be Paleontologists via Dinosaur Kit App

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.

News: Augmented Reality Documentary 'These Sleepless Nights' Explores the US Homelessness Epidemic

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.

News: Microsoft Exec Confirms HoloLens 2 Set to Ship in September

Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device.

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+

In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.

News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.

News: AT&T TV New Beta Streaming App for Magic Leap One Delivers Live Sports, News, HBO, TV & Movies via Video On Demand

The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T.

News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.

News: Airbus Previews Military Sandbox App for HoloLens

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.

News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

News: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

News: Microsoft FCC Filing Hints That the Wait for HoloLens 2 Is Almost Over

We know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite the trickle of news about the device, we still don't know when.