Augmented Reality News News
News: Epic Games Gifting 500 Magic Leap Headsets to Developers via Grant Program
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
News: Magic Leap Drops Video Teaser for Game of Thrones Experience
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
News: Magic Leap Deepens Funding from Telecom Industry with $280 Million from Japan's NTT Docomo
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
News: Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny
Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.
News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News: New iPhone App Fills Your Living Room with a Virtual Orchestra
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
News: AT&T Begins Selling Magic Leap One Nationwide Online, Debuts Commercial Promoting DirecTV Now
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.
News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
News: US Military Shows Off Modified HoloLens 2 Augmented Reality System
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
News: SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
News: Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
News: Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
News: Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
News: Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
News: Magic Leap Adds New Multi-User & Sharing Features, Improves Hand Tracking in Latest Lumin OS Update
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Exclusive: Inside Magic Leap's Secret Headquarters
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
News: Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
News: 8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
Exclusive: ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.
News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: WarDucks Lands $3.8 Million Funding for Location-Based Augmented Reality Gaming, Adds Legendary Doom Developer
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.
News: Angry Birds Returns to Its Mobile Roots with 'Isle of Pigs' Augmented Reality Game
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
News: Magic Leap & Weta Workshop Preview Multiplayer Mode for Dr. Grordbort's Invaders at GDC
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
News: Puppetoon Promises to Give Your iPhone the Freedom to Create Augmented Reality Animations
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.