Augmented Reality News Features

News: Marvel's 'Avengers — Infinity War' Leads Debut Issue of Moviebill's AR Magazine at Regal Movie Theaters

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.

Dev Report: 3D Live Tiles, Two-Handed Manipulation & More Are Finally Coming to the HoloLens

It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.

News: HoloLens Passes Protective Eyewear Tests for Use in the Workplace

Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.

News: BitCraze Makes Drone Flying Feel Like Telekinesis on the HoloLens

Drones are popular little toys, but they're not the easiest things to control. While hand gestures may not change that too much, donning a HoloLens and flying a physical object with a wave of your hand at least makes the process feel a lot more like a telekinesis.

News: Air Guitar + Kinect Hack = Pure Awesomeness

Thanks to Microsoft’s XBOX 360 motion-detecting system, Kinect, the world is becoming a play place for sci-fi style virtual reality. One of the latest hacks demonstrates the next best thing to regular old air guitar... virtual reality air guitar: Artist Chris O'Shea explains how it works:

News: Microsoft's HoloLens Reaches the Classroom with Lifeliqe's Mixed Reality Apps for Kids

Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.

Gallery: A Close-Up Look at the Magic Leap One's Optics

For the curious, here are a number of close-up shots of the Magic Leap One's optics and the magnetic attachment that can be swapped out for a version with lenses matching your glasses prescription in the near future.

News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.

News: The Mummy Unwraps Augmented Reality Scavenger Hunt

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.

News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

News: Unity Gives Developers the Keys to ARKit 2.0 Capabilities via Updated Plugin

With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.

News: Classic '90s Game Lemmings Comes to the HoloLens

If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

Apple AR: Marxent Prepared to Deploy Content for ARKit Apps

While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.

News: Nvidia Accelerates Augmented Reality for Cars with Drive AR Platform for Automakers

While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.

News: Research Papers & Patents Point to Magic Leap's AR Ambitions

In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."

News: Will the HoloLens Forget About Gaming?

Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.

News: Google Unleashes the Powers of Childish Gambino aka Donald Glover in AR via New Pixel Playmoji

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.

News: Vuforia AR Starter Kit Hits the Unity Asset Store for Free

In mid-November, Vuforia officially released Vuforia 6.1, which has full support for the Microsoft HoloLens. They also released their AR Starter Kit to the Unity Asset Store, which contains scenes that show you how to use Vuforia features. While I have yet to find any confirmation, I believe it is safe to assume that the AR Starter Kit will work with the HoloLens. I already had a Vuforia tutorial planned for this week, so as soon as I know for sure, I will begin working on it.

News: Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality

Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.

News: NBA's Sacramento Kings Unveil New Uniforms via Augmented Reality

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.

News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration

Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.

News: Everything Magic Leap Revealed During Its First Annual L.E.A.P. Conference Keynote Event

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.

News: Augmented Reality App Lets You See the Tesla Model 3 Before It Ships

Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm Kinetic Vision to try and satisfy buyers for a while by creating an app that lets you view an augmented reality Tesla Model 3 that's nearly life sized.

Apple AR: Put 3D Emojis & Text in Your Videos with Holocam

People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...

News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences

If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.

News: Magic Leap's 'Blink' Demo Shows How Eye Tracking & Spatial Audio Make Virtual Content Come Alive

Over the past few weeks, a trio of developer lessons (one of which was revealed in Magic Leap's most recent Twitch livestream) have revealed samples of experiences that are possible while using the Magic Leap One.

News: Microsoft Update Adds Miracast & More Sharing Functions to HoloLens

The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol.

News: Your Desk Can Be an AR Smart Surface with Lampix

If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to project an augmented computer onto any surface that you can interact with using your hands.

News: Google Update Adds Real-World Occlusion to ARCore with Depth API

Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.

News: Control a Synthesizer with the HoloLens to Make Music in Mixed Reality

In the world of analog synthesizers, hitting a key, twisting a knob, or sliding a fader makes a beautiful musical (or not so musical) sound and can be an amazing and downright satisfying experience. Now it's about to get even more satisfying, if you add Microsoft's HoloLens into the mix as a means to twist those knobs virtually instead.

News: How to Pre-Order the HoloLens 2

The debut of Microsoft's HoloLens 2 went off without a hitch, and now it's time to figure out if you want to hop aboard the updated augmented reality train.

News: ScopeAR's Mixed Reality Smart Instruction Development Platform Now Supports HoloLens

Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.

News: Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows

While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.

News: Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.

News: HoloLens Can Give Tank Crews 360-Degree X-Ray Vision on Missions

As a commercial and potentially consumer product, one might assume it very unlikely to see the Microsoft HoloLens in the military marketplace. And that assumption would be completely wrong. One company from the Ukraine is currently working on using the mixed reality head-mounted computer for 360-degree vision inside armored tanks. If a tank crew could see the entire battlefield there are in, they would likely have a better chance of accomplishing their mission and avoiding damage. Tanks are l...

News: Magic Leap Books Augmented Reality Experience with Air New Zealand

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

News: Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?