Augmented Reality News Features — Page 22 of 38 « Augmented Reality News

News: AR Sneakers Are a Thing Now

Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.

News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.

News: After Meta Lawsuit Settlement, Dreamworld to Open Pre-Orders for AR Headset

Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.

News: Future Homeowners Can Walk Through House Before It's Built with VeriCon's HoloLens App

In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envision it in real life.

News: Microsoft's HoloLens Partnership Program Grows Internationally

In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada.

News: Wikitude SDK 6 Embarks into Mixed Reality with Instant Tracking

While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far more useful and widespread technology thanks to the advancement of computers and, more recently, smartphones.

News: Metaverse Lets Anyone Program Their Own AR Games

Thanks to Metaverse, it has never been this easy to create your own AR game.

News: Sony's Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens

Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.

Apple AR: Apple's ARKit Launch Partners Include MLB, Directive Games & More

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.

News: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.

News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.

News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.

News: Google Expands Preview of Maps AR Navigation to Pixel Phones

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.

News: Microsoft Launches HoloLens 2 Development Edition, Offers Free Unity Pro & PiXYZ Plugin Trial Package

Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.

News: Meta 2 Augmented Reality Headset Available to Businesses Through Dell Starting in February

Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.

News: Apple's iOS 11.3 Update Arrives for All With AR Vertical Surface Detection via ARKit 1.5 for iPhones & iPads

If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use.

News: Magic Leap Reveals Peek at New 'Undersea' Augmented Reality Experience

The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.

News: China's Vivo Unveils Time-of-Flight 3D Sensor That Rivals iPhone X's TrueDepth Camera

The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.

News: Windows 10 Will Be a Free Upgrade with "Windows Holographic" on the Horizon

Microsoft dropped a couple of huge bombs at their Windows 10 event Wednesday afternoon. Free operating systems and holographic glasses? This must be a Sci-Fi novel or a Hollywood blockbuster, because it reeks of fiction.

News: HoloGroup Is Trying to Crowdfund Their Holographic Learning App HoloStudy

When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app.

News: Augmented Reality & VR Take Flight in New Airbus iPhone App

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.

News: Turn the Sky into a Shared Canvas with This Fun Augmented Reality App

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

News: Developers Can Create Shared AR Experiences Through Twilio's Video Platform

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.

Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.

News: This App Takes Eyebrows from Bushy to Blessed via Augmented Reality

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.

Apple AR: Get Up Close to Our Solar System Using AR

Our universe has never been closer thanks to Apple's ARKit. YouTube user Jenil Kansara has been playing around with ARKit features and created a solar system in his room.

News: HTC's Cryptic 'for U' Tweet Could Signal a Move into Augmented Reality

Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.

Apple AR: Lowe's Builds Pair of AR Apps with ARKit

Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.

News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.

News: Augmented Reality Turns Rock Climbing into a Real-World Video Game

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.

News: Bill Gates-Edited Time Magazine AR Cover Works on Apple's iPhone, Skips Microsoft's HoloLens

It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.

News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.

News: Microsoft HoloLens Art Project Turns New York into an Undersea Dystopia

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.

Apple AR: iPhone X Face-Masking App Gives New Meaning to 'Incognito Mode'

Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.