Augmented Reality News News
News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
News: US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
News: 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
News: Warby Parker Makes It Easier to Try on Eyeglasses at Home with AR Update to Glasses App for iPhone X Series
If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.
News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
News: Augmented Reality App Maker Houzz Reveals Major Data Breach
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
News: Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
News: USA Today Scores Points with NHL Fans via Augmented Reality Profile of Capitals Star
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
News: Blippar Reborn as One of Britain's 'Brothers Bling' Buys Up Augmented Reality Assets for Relaunch
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
News: ISS Astronauts Use Magic Leap One to Prepare for Next Mission
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
News: Microsoft Mobile World Congress Invite Hints at HoloLens 2 Release
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
News: AT&T Expands Partnership with Magic Leap to Focus on Enterprise AR, Promises Nationwide 5G by 2020
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
News: Snapchat's New Augmented Reality Trick Is Literally for the Dogs, Lets You Turn Your Pet into a Nerd or Reindeer
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
News: Magic Leap & AT&T Team Up to Bring Fans 'Fantastic Beasts' AR Movie Experience in Chicago
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
News: Niantic Offers $1 Million in Rewards for Games Built on Its Real World Platform
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
News: Snapchat Lens Brings Bumblebee Transformer into Your Home & Baidu's Facemoji Keyboard Lets You Become the Robot
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
News: Magic Leap Updates Lumin OS with Enhancements for Helio Browser, Avatar Chat, & More
Nearly a year to the day after the unveiling Magic Leap One, Magic Leap has dropped another update to the Lumin OS that runs the device.
News: Meta's New Enterprise User Video Shows Signs of Life at Cash-Strapped Augmented Reality Headset Maker
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
News: FramesDirect Finally Delivers Prescription Lens Inserts for Magic Leap One Users
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year.
News: Funomena's Interactive 'Luna' Sequel Sprouts in Augmented Reality for Magic Leap One
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
News: Blippar's Mobile AR Business Collapses After Funding Falls Through
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
News: Niantic Picks an AR Fight with Pokémon GO Players via Trainer Battles Rollout
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
News: Google Assembles Marvel's Surviving Avengers & Other AR Sticker Packs for All Pixel Devices via Playground Update
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Hands-On: Cheddar's Magic Leap One App Is Now Available Online, This Is How It Works
When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live.
News: Magic Leap Launches Cheddar Video News Channel on Magic Leap One
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
News: ARCore 1.6 Gifts Developers with Improved Lighting & Support for Screen Capturing
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
News: Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.