Augmented Reality News News

News: Magic Leap & Andy Serkis Reveal Lord of the Rings-Inspired Character for Upcoming AR Experience

We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.

News: Stage Your Own Big Bang with Magic Leap One via the Universe Creator App

One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.

News: Magic Leap Teams with Sennheiser to Deliver High-End Spatial Audio for Augmented Reality

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.

News: Microsoft Fuels Efficiency at Chevron with Remote Assist App for HoloLens

Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.

News: Google Puts Faces of Historic Women on US Currency via Augmented Reality

Well-regarded men from the history of the United States tend to grace the country's currency, but what if equally deserving women were honored in the same fashion?

News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.

News: Snapchat Ships Amazon Visual Search as Its Next Step Forward in AR Evolution

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.

News: Build 3D Content on Your Smartphone or Tablet with Torch's New Mobile App

Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.

News: AR App Thyng Making Jump from Mobile to Magic Leap One

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.

News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify

Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.

News: In a Major Hit to Apple, Rovio to Launch Angry Birds in AR for Magic Leap

Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.

News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up

Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.

News: 10 New AR Features in iOS 12 for iPhone & iPad

Apple's iOS 12 has finally landed. The big update appeared for everyone on Monday, Sept. 17, and hiding within are some pretty amazing augmented reality upgrades for iPhones, iPads, and iPod touches. We've been playing with them ever since the iOS 12 beta launched in June, and here are the things we learned that you'll want to know about.

News: Young Developers Are the Future of AR — This 11-Year-Old Has Already Created 2 AR Apps

While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.

News: USA Today Turns to Augmented Reality to Tell the Story of Corruption in Chicago

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.

News: Magic Leap L.E.A.P. Conference Speakers Announced, Includes Celebrities & a Major Tech Partner

Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.

News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality

One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.

News: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.

News: Niantic Begins Accepting Nominations for PokéStops in Pokémon GO

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.

News: Magic Leap Expands to Switzerland with New Optics Center, Reveals More About Seattle Facility

Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.

News: 8th Wall Beats Google & Apple to Market with an AR Platform for Web

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.

News: Meta Company's Funding Fallout Followed by Furloughs, Report Says

After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.

News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.

News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.

News: 3D Scanning App for iPhone Makes Capturing & Sharing AR Content as Easy as Taking a Picture

Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: Turn the Sky into a Shared Canvas with This Fun Augmented Reality App

While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.

News: Magic Leap Teams with Andy Serkis Effects Studio Imaginarium for New AR Experience

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.

News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.

News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.

News: ARKit App WiARframe Wants to Be the Destination for AR Prototyping & Discovery

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.

News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products

On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.

News: Magic Leap Releases Helio Experiments Demos, Finally Gives Us the Infamous AR Whale

You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.

News: World of Tanks App Lets You Relive Military Battles in Augmented Reality

Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.

News: Magic Leap Announces L.E.A.P. Conference Dates in Los Angeles for First Developer & Partner Event

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.

News: Even Magic Leap One's Sample Apps Deliver Augmented Reality Fun — Meet Abductor

Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the Abductor app.

News: This Children's Hospital Uses HoloLens & Augmented Reality to Calm Young Patients During Medical Procedures

While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.

News: Mapbox Unrolls Magic Maps Developer Tool for Magic Leap

Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.

News: Intel Opens AR Portal to Smithsonian's Burning Man Exhibit via Snapchat

Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.

News: Oculus Rift Creator Slams Magic Leap One as 'Tragic' & Magic Leap's CEO Quickly Hits Back

Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.