Augmented Reality News News

News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.

News: Magic Leap Lands a New Investor from Europe's Media Sector

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.

News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic

The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.

News: Washington Post Opts for Fun Over Function with AR App for Winter Olympics

Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.

News: Atheer's Enterprise AR Platform Now Available on HoloLens via Design Interactive's App

Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.

News: Snapchat Unveils Web-Based Tool for Creating Custom AR Lenses & Filters

Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser.

News: This HoloLens App Brings Animals into Your Home Without Violating Your Lease

Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion.

Apple AR: Now You Can Give Your Sweetheart an AR Valentine's Day Card

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.

News: Snap Highlights Augmented Reality's Role in Favorable 2017 Results & Optimistic 2018 Plans

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

News: Audi Drives into AR Ahead of SpaceX Moon Landing Mission

Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.

News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks

In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.

News: Augmented Reality Skates into New York Times Coverage of Winter Olympics

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.

News: Intel Reveals Vaunt Smartglasses, Normal Looking Glasses That Work with iOS & Android Smartphones

Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday.

News: New York Times Adds AR to Its Coverage in Time for Winter Olympics

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.

Apple AR: This Is What Apple CEO Tim Cook Said When Cornered About Possible AR Smartglasses

Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.

News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag

It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.

Apple AR: Art.com & Houzz Apps Take Imaginative Approaches to Hang AR Art Until ARKit Update Arrives

One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.

News: It's Time to Ask — Is Microsoft Co-Founder Bill Gates Secretly a HoloLens Hater?

Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.

News: Apple May Be Holding Back Crucial Key to ARKit's Gaming Success Until 2019, Report Says

Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.

Apple AR: Apple's ARKit Update Already Being Taken to New Levels in These Developer Experiments

Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.

Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.

Dev Report: Live 3D Tiles Are Finally Available for Windows Mixed Reality Headsets but Not HoloLens

Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.

News: This App Turns the iPhone X into an AR Face-Painting Booth

Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting.

News: Apple iPhone X App Lets You Wear Your Friend's Face Like a Mask & Put Words in Their Mouth

On Wednesday, Apple released a new batch of Animoji characters that gives iPhone X users more virtual masks to play around with, but what many have been waiting for is an app that lets you put on a virtual mask of another person, not an animated emoji. Well, that day has finally arrived.

News: Vuzix Launches Program Allowing Consumers to Order Blade AR Smartglasses Along with Business & Developer Customers

After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.

News: Augmented Reality & VR Take Flight in New Airbus iPhone App

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.

Apple AR: Apple Adds Much-Needed Vertical Surface Recognition in ARKit Update

When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.

News: Apple iOS 11.3 Update Introduces Brand New Set of Animoji Characters

We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.

Apple AR: This App Totally Lets See Your Weed Right in Front of You, Man

If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.

Apple AR: Tim Cook Makes Rare Animoji Appearance, Pushes AR Amid Slow iPhone X Sales Reports

In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.

News: Google AR Prototype Enables 3D Model Viewing Through Web Browsers

Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.

News: Augmented Reality Haunts Meitu Apps in the Name of 'Insidious: The Last Key'

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.

News: This Winter Olympics App Will Use Augmented Reality to Help Fans Navigate PyeongChang 2018

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.

News: 'The Walking Dead' Mixes Augmented Reality & Wine to Keep You Alive Between Episodes

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.

News: StubHub Punches Augmented Reality's Ticket to Help Fans Navigate Super Bowl LII

While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.

News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat

Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.

News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.

News: This iPhone App Gives You Virtual Prizes for Turning Your Curse Words into Objects in AR

If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.

News: Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.