Hot Augmented Reality News Posts
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: BAE Systems Uses HoloLens to Create AR Command Interfaces Straight Out of 'Minority Report' for British Royal Navy
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
News: Amazon Sumerian & 8th Wall Weave Web AR Experience for 'Spider-Man: Into the Spider-Verse' Movie
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
News: New York Times Lets You Visit Statue of Liberty's Torch Without Trip to NYC via Augmented Reality
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
News: Vermeer Beta iPhone App Lets You Use Augmented Reality to Map Out Your Drone Flight
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
News: The Enterprise Leap — Robots, Gremlins, & Games Won't Save Magic Leap, but Tapping the Inner Child of CEOs Just Might
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
News: David Bowie's Legacy Lives On in Forthcoming Augmented Reality App
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Magic Leap Launches App Creator Grant Program Awarding Up to $500,000 in Funding
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
News: Wonderscope iPhone App Turns Bedrooms into Stages for Children's Stories in Augmented Reality
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
News: Lenovo Star Wars Jedi Challenges Update Lets You Turn to the Dark Side via Kylo Ren Lightsaber
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
ARKit 101: How to Place a Virtual Television & Play a Video on It in Augmented Reality
In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.
News: AT&T Reveals Winners of First Magic Leap Hackathon
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
News: Microsoft to Host Women in AI & Mixed Reality Hackathon in San Francisco
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
News: Toyota Begins Testing HoloLens for Production Process Improvements
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
News: Apple's Updated Clips App Lets You Put Yourself Inside the World of The Incredibles 2
One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.
News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
News: Niantic's Ingress Roots Get a Reboot with the Real World Platform
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
News: Niantic Demos Real World Platform & Spatial Audio Features for Pokémon GO & Ingress at Tokyo Conference
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
News: Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
News: Magic Leap Conference Videos Dive Deeper into Medical, Audio, & AR Cloud Uses for Magic Leap One
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
News: Magic Leap Releases Series of Video Sessions from Inside the L.E.A.P. Conference
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: New York Times Halloween Edition Uses Augmented Reality Bugs to Scare & Educate
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
News: Snapchat AR Lenses Jump from Mobile to Desktop with Snap Camera App
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
News: Pokémon GO's New Ability to Track Steps in Background Is First Step Forward for Niantic's AR Cloud Platform
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
News: Moschino & H&M Harness the Power of Magic Leap One to Intro Augmented Reality to the Fashion World
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
News: Ghostbusters World AR Game Arrives as Halloween Treat & We Dive into Its Location-Based Tricks
Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween.
News: Inside Magic Leap's Cinematic Partnership with Andy Serkis & The Imaginarium's Experimental Motion Capture Experience
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.