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News: Zara AR App Brings Virtual Models to Life in Stores

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

News: HoloLens 2, All the Specs — These Are the Technical Details Driving Microsoft's Next Foray into Augmented Reality

Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?

HoloLens Dev 101 : How to Build a Basic HoloLens App in Minutes

Now that we've got all of our software installed, we're going to proceed with the next step in our HoloLens Dev 101 series—starting a fresh project and building it into a Holographic application. Then we will output the application to the HoloLens Emulator so we can see it in action.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App

Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.

News: This Hackathon Project Turns Any Room into an Art Gallery

One of the first things you'll do with the HoloLens is place little holograms around your room, and it'll look like you have a large figurine collection. Ralph Barbagallo, Edward Dawson-Taylor, and their HoloHacks team decided to take that a bit further and created an app that allows the user to produce and tour virtual art exhibits.

News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

News: Two Doctors Simplify Spinal Surgery with the HoloLens

True innovation tends to come from the places we least expect as developers. The Microsoft HoloLens is still a very new product, and some of the other headsets are still just ideas, so the rules for mixed reality are not set in stone. That means all the real problems to be solved are yet to come.

How To: Set Up Your Phone with the Lenovo Mirage AR Headset for 'Star Wars: Jedi Challenges'

Just in time for the holiday season, Lenovo has released its Mirage AR head-mounted display with the Star Wars: Jedi Challenges game and accessories. Unfortunately, while its price point is a fraction of most other AR headsets, at the moment, it does have a few issues with the setup process.

News: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: Stimulant's HoloLens App Helps Navigate Inside Buildings

We've got Google Maps to help us out when we need to navigate outdoors, but Google can only map out so many indoor locations without getting creepy. And that's where Stimulant comes in. This "innovation studio" built a HoloLens app that lets you map out an area, define locations, and use the headset to get instant directions to any defined location.

News: Airbus Previews Military Sandbox App for HoloLens

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

News: Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.

News: Magic Leap Jumps into the Star Wars Universe with Release of Project Porg App

After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.

News: Google Adds Famous Monuments & Iconic Buildings to Augmented Reality Search Feature

Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person.

News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

HoloLens Dev 101: How to Get Started Creating for Windows Mixed Reality

Many new developers are diving right into the Microsoft HoloLens, but augmented and mixed reality are fairly big subjects in terms of learning. There's a lot to cover and, unfortunately, very few places for someone brand new to Windows Holographic to begin lessons.

How To: Translate Foreign Text Live in Real Time Using Your Smartphone

Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.

News: Magic Leap Teases Magicverse Debut in 2020, Launches Magic Leap Toolkit for Developers

After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.

News: Japan's VR Girlfriend Is Coming to Augmented Reality to Creep Us Out in the Real World

We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.

Apple AR: Soccer Players Get to Test Their Skills via a Unique ARKit-Powered App

If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?

News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

ARKit 101: How to Place Grass on the Ground Using Plane Detection

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

News: Lenovo's Star Wars — Jedi Challenges Now Lets You Battle Other Lightsaber Users in Augmented Reality

On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles.

News: Microsoft Shows Off Rare Images of Early HoloLens Prototypes

All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.

How To: Set Up the Meta 2 Head-Mounted Display

So after being teased last Christmas with an email promising that the Meta 2 was shipping, nearly a year later, we finally have one of the units that we ordered. Without a moment's hesitation, I tore the package open, set the device up, and started working with it.

Breaking: The Meta 2 Augmented Reality Headset Is Shipping

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rates near the end of Q1 of 2017.

News: Google Arts & Culture Builds AR Replica of Bangladeshi Mosque as Part of Historic Site Preservation Project

In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.