Hot Augmented Reality News Posts
News: Epson Boosts Display Specs, Adds Optional Android Controller in Moverio BT-40 Series Smartglasses
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
News: Visit WandaVision's Reality-Bending Living Room with This Facebook Messenger AR Portal
The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.
News: Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
How To: Film Your Own AR Music Videos with Vidiyo, Lego's TikTok Competitor
For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo.
News: Magic Leap's Latest Lumin OS & SDK Releases Focus on Features for Enterprise Customers
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
News: You Can Land & Drive NASA's Perseverance Mars Rover in AR with the Smithsonian Channel's New App
Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.
News: Lego Takes on TikTok with Vidiyo Music Video Playsets & AR App
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
News: Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
News: 8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.
News: Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
News: Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
News: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
News: Microsoft Debuts HoloLens 2 Industrial Edition for Pharmaceutical & Semiconductor Enterprise Users
Ever since the US Army awarded Microsoft's HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest.
News: Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
News: New Wallace & Gromit Game Amps Up Job Simulations with AR Interactivity
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
AR Snapshots: Anime Makeovers, Mandalorian Helmets, Twerking Muppets & More on Snapchat
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
News: Samsung Beats Apple to the Punch with SmartTags+ & AR Finder
Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality.
News: Magic Leap CEO Teases Secret New AR Virtual Meetings App Called 'C3' Being Used Internally
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
News: Magic Leap Made Me Cry, Probably for the Last Time. Here's Why That's the Good News
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
News: The New York Times Reinvents the Crossword Puzzle for Augmented Reality via Instagram
At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
News: 8th Wall Powers Netflix AR Experience for George Clooney Film 'The Midnight Sky'
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
News: Snapchat Delivers Augmented Reality Gifts with New Holiday AR Lenses
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
News: Welcome Baby Yoda into Your Personal Space with Google Search AR
Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine...and it can be yours, too, dear readers.
News: NR30 Innovator in Augmented Reality Spotlight: Aidan Wolf
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning. This year's honoree is Aidan Wolf.
News: Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
News: How You Can Put Street Art Legend KAWS & Even That Mysterious Alien Utah Monolith in Your Own Home via AR
Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it where they are.
News: Google Gifts 5G Android Smartphones with 'The Mandalorian' AR App
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.
News: HBO Rolls Out 'His Dark Materials' AR Experience To Bring Characters to the Real World
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
News: Nintendo Crafts AR Content for Animal Crossing: Pocket Camp
The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.
News: Snoop Dogg's Cali Red Wine Pours Another Glass of AR via 8th Wall's WebAR
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
News: Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
News: Magic Leap Looking into Sale of the Company, Report Says
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
News: BBC Earth Releases 'Micro Kingdoms: Senses' Insect Experience on Magic Leap 1
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
News: Apple Working on AR Shopping App for iOS 14, Report Says
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.
News: Disney's Alternate History Series 'Motherland: Fort Salem' Uses Snapchat AR to Give You Magical Powers
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
News: Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
News: Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
News: Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.
News: Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.