Hot Augmented Reality News Posts — Page 7 of 38 « Augmented Reality News

Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.

Hands-On: This Is How Magic Leap's Voice Control Works via the New Lumin OS Update

This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device.

News: Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.

News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.

News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.

News: Magic Leap Repackages Developer Tools as The Lab, Publishes Updates to Lumin SDK & Lumin OS, & Previews Magicverse SDK

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.

Hands-On: Magic Leap App Obsess Lets You Create a Fashion Store Pop-Up Nearly Anywhere

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.

News: Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.

News: After 7 Years, Google Abandons Individual Glass Owners Who Spent $1,500 to Join Its Early Wearables Experiment

Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.

News: Now You Can Drive Elon Musk's Tesla Cybertruck in AR from the Comfort of Your Home via iOS & Android

What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course.

News: New York Times Debuts Location-Based Air Pollution AR Visualization for Apple iOS Devices

After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.

News: Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients.

News: HBO Conjures More Snapchat AR Experiences to Promote 'His Dark Materials'

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.

News: Watch Trimble Give the Microsoft HoloLens 2 the Elon Musk Tesla Cybertruck Smash Test, Sort Of

Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.

News: Insomniac Games Unveils Strangelets Game for Magic Leap One, the Follow Up to Seedling

The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets.

News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

News: Magic Leap & Weta Workshop Launch Boosters Game from Dr. Grordbort's Invaders Universe

Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences).

News: Hello Kitty Challenges Pokémon GO's Reign as Top AR Game with Kawaii World

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.

News: Snapchat Gives Users the Ultimate Selfie Filter with Time Machine Aging AR Lens

After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.

News: Resolution Games Follows 'Angry Birds FPS' with 'Glimt' Mystery Game for Magic Leap One

After leveraging the well-known intellectual property of Rovio's Angry Birds for its first game for the Magic Leap One, Resolution Games is singing a new song with a familiar refrain for its next game for the augmented reality headset.

News: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging

Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.

News: Magic Leap Loses CFO Scott Henry & Effects Wizard John Gaeta Following News of Funding Woes

This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company.

News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

News: Disney Plus Serves Up Snapchat Lens to Promote Live-Action 'Lady & the Tramp'

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.

News: Magic Leap Adds Spotify Music to Growing Arsenal of Spatial Computing Apps

The spatial computing world of Magic Leap is no longer limited to the rarefied tones of Sigur Rós and Sennheiser's Ambeo Augmented Audio app. Now, the entire music universe will be at your augmented reality fingertips.

News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.

News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.

News: Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push

Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.

News: Microsoft Launches HoloLens 2 Worldwide, Here's a Close-Up Look at the $3,500 Device (Updated)

The long wait is over — the best augmented reality device on the planet is finally available.

News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

News: HoloLens & Augmented Reality Spiders Used in Univ. Study to Treat Arachnophobia

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: Magic Leap Teases Magicverse Debut in 2020, Launches Magic Leap Toolkit for Developers

After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.

News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

News: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.