Augmented Reality News Features
News: Magic Leap Adds Mobile Carrying Case to Its Arsenal of Augmented Reality Gear
It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.
News: New Training Simulation Concept Enables Safe Crane Operation Through HoloLens
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
News: 'See Through' Walls with This HoloLens Stud-Marking App
The HoloLens can do some pretty crazy things such as create a robot invasion in your walls, but it can also help you do simple stuff, like hanging frames, paintings, or anything else on those walls—after you repair them from the robot attack, of course.
News: Volvo Takes Showrooming to the Next Level with a HoloLens
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
News: Snapchat Lays Up Lens Studio Experience for Nike's Jordan Brand at NBA All-Star Weekend
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
News: The Magic of Magic Leap's Hardware — Here's What We Know
It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slightly different kind of a tease. To demystify this new product, we here at Next Reality decided to put together what we know about the hardware.
News: Design Your Dream Room with Pottery Barn's New Augmented Reality App
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
News: Apple Highlights Augmented Reality's Role in Its Future with Dedicated Page on Its Website
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
News: Magic Leap CEO Teases Secret New AR Virtual Meetings App Called 'C3' Being Used Internally
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
News: Mimesys Combines Mixed & Virtual Reality Holoportation Capabilities into One Solution
Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual reality, with the HTC Vive and a Kinect, and mixed reality, with the HoloLens, to allow the users to have virtual meetings from anywhere in the world as though they are in the same room.
News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
News: Apple's WWDC Invite Tells Us That 2018 Edition Will Be All About Augmented Reality
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
Video Roundup: Look at These Great Examples of What the ARKit Can Do on Your iPhone
Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads.
News: Pokémon GO's New Ability to Track Steps in Background Is First Step Forward for Niantic's AR Cloud Platform
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
News: Netflix Casts a Facebook AR Spell on Its Debut Comic Book 'The Magic Order'
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
News: Futuristic 'Transparent Walls' Could Prevent Accidents
More augmented reality fun (Rock Paper Scissors Tee, Video Game Drone) and another peak into our sci-fi future.
Apple AR: Animated Charts Will Make Your Business Meetings More Engaging
It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.
Apple AR: Get a Detailed Look at the Killington Ski Trails Using a 3D Map
One of the latest demos made with Apple's ARKit is a new way of checking out maps, more specifically ski trail maps. When looking at possible ski trails to ride on, it can be difficult to tell what a trail is actually like. However, thanks to ARKit, you can view a 3D, detailed map of ski trails to decide which one is right for you.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
Apple AR: Use Augmented Reality to Measure Rooms Without a Tape Measure
Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.
News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Apple AR: Fight Zombies Armed with ARKit in ARZombi
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
News: Magic Leap One Launch Date Set for 8/8/2018
After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET.
News: Magic Leap Partner Weta Workshop Confirms Shooter Game Coming in 2018
A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset.
News: Share the HoloLens Experience Through MR Studio ViewPoint from Arvizio
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
News: The Force Is Strong with Star Wars AR Treasure Hunt
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
News: To Live in Augmented Reality Land
What if everything in life was controlled by augmented reality? Keiichi Matsuda imagines: "The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.
News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Have You Seen This?: Secrets of Ancient Egypt Shows the Potential of HoloLens Tourism
A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link Development.
News: Mixed Reality Tears Complex Data Off the Page & into 3D
If you've ever made graphs and charts, you know it can be a struggle to represent a large amount of data. It's something that just doesn't work very well on a flat surface. In virtual and mixed reality, however, the data can exist all around you.
News: Ready or Not, Augmented Reality Is Coming to Fantasy Sports & Dating Apps
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
Hands-On: Magic Leap's Create App Is a Powerful Way to Invent Your Own Reality Nearly Anywhere
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
News: Pizza Hut Delivery Now Comes with Slice of '80s Gaming via Pac-Man in AR
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
Have You Seen This?: Oriental Museum App Explores China's Forbidden City on the HoloLens
In this episode of Have You Seen This?, we will look at Oriental Museum by 247 Technology Limited, a free application in the Windows Store for HoloLens. Museum exhibits seem to be a popular theme amongst the demonstrations going up, so let's see how this one looks.
News: Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
News: Apple Patents Light Field Cameras That Could Add AR to FaceTime
Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit.
News: Star Wars Holochess Comes to ARKit-Friendly iPhones & iPads
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.
News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.