Augmented Reality News Features — Page 21 of 38 « Augmented Reality News

Apple AR: There's Really No Point to Playing StackAR in AR

When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.

News: Google Unboxes ARCore for Samsung Galaxy Note 9, Tab S4, & Latest Devices from Sony & Nokia

As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.

Building Next Reality: The Terms You Need to Know to Work in ARKit

In the first part of this series, we looked at the surface detection that is provided by the ARKit. We looked at how it worked and covered some of the tools that could help us determine what is not working; when it doesn't. Now let's take this to the next step.

News: Google Preparing AR Walking Navigation via Testing Through Local Guides

The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.

News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

News: The Ancients AR Puts Mystical Sea Battles in Your Living Room in Augmented Reality

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.

News: Google Continues AR Duel Versus Apple with AR Stickers for Pixel 2

Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.

News: You Can Land & Drive NASA's Perseverance Mars Rover in AR with the Smithsonian Channel's New App

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.

AR Snapshots: Anime Makeovers, Mandalorian Helmets, Twerking Muppets & More on Snapchat

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.

News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.

News: Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.

News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).

News: Easily Make Your Own Pokémon GO with Motive.io

Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.

News: This One Chart Lays Out All the AR Companies You NEED to Know About

Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components. The AR Landscape lists 312 companies, representing $12.1 billion in funding and $69.6 billion valuation. It runs the gamut from startups and innovato...

News: Aireal Places AR Content Anywhere in the World with Geographic Coordinates

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.

News: Magic Leap Jumps into the Star Wars Universe with Release of Project Porg App

After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.

News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer

There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.

Apple AR: Virtual Drone Is All the Fun of a Real Drone Without the Expense

Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.

Have You Seen This?: HoloChess Is a Great Example of How to Make a HoloLens App Without the Hardware

I am often asked about getting started with HoloLens development and most of the time my answer, in short, is: Install Unity, install Visual Studio, install the HoloLens emulator, and make something.

News: Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech

In a world full of augmented reality camera effects apps, one app is going in a more social direction.

News: Magic Leap Teaser for Dr. Grordbort's Invaders Previews Forthcoming Release During L.E.A.P. Conference

Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.

News: Google Helps Tell the Story of Stonewall in Augmented Reality

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.

News: European Inventor Award Profiles Microsoft's Alex Kipman as Finalist for HoloLens

Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.

News: PlayFusion Secures Funding to Develop Interactive AR Gaming Platform

Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.

News: These Apollo 11 Augmented Reality Experiences from Google, USA Today, Time, & Smithsonian Will Fly You to the Moon

Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing.

News: Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.

News: Full-Body Motion Controller HoloSuit Coming Soon to Kickstarter

A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, and now it's getting ready to start production, with an upcoming Kickstarter campaign planned to go live soon.

News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

News: Vuforia Brings a Discoverable Holographic World to the HoloLens

The Microsoft HoloLens mixes the digital world with the physical one, allowing you to coexist with holograms of your choosing. But those worlds won't fully blend until we can experience it all together and create for each other. Vuforia could make that possible in the near future.