Augmented Reality News: Page 15

Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.

Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.

While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.

The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.

If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.

On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.

It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slightly different kind of a tease. To demystify this new product, we here at Next Reality decided to put together what we know about the hardware.

No matter what your holiday preference, you're probably aware that Christmas is now just days away. By now, you've already decked your halls with boughs of holly (either physically or virtually), thanks to our last holiday app roundup.

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.

Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.

Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.

They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.

Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.

If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?