Hot Augmented Reality News Posts

News: Manscaped's Brand Hype Grows into Augmented Reality via Snapchat Lens

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

News: Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal?

When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.

News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.

ARKit 101: How to Measure the Ground Using ARKit

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!

News: Google Wants Everyone to Try Scribble Art in Augmented Reality

As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.

News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

News: Free & Open-Source JavaScript Solution for Augmented Reality Comes to Life on Mobile

AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented and mixed reality, could work with the Microsoft HoloLens as well.

News: Here's How the Weather Channel Is Using Augmented Reality to Make Us All Safer

The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand how bad a storm might be with 3D forecasts.

News: The HoloLens Might Have a Small Field of View, but That's Actually a Good Thing

Microsoft's HoloLens is certainly a leap into the future of mixed reality interfaces, but it's not without drawbacks.

News: Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.

News: Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

News: Microsoft's HoloLens 2 Makes Primetime Debut on Fox TV Show 'The Resident'

The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.

News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

News: Startup Illumix Brings Mobile Horror Franchise Five Nights at Freddy's into Augmented Reality Gaming

A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.

News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.

News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update

After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.

News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video

Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.

News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience

News: HoloLens 2, All the Specs — These Are the Technical Details Driving Microsoft's Next Foray into Augmented Reality

Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?

News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App

Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

News: Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App

The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.

News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.

News: I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality

Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.

ARKit 101: How to Detect & Measure Vertical Planes with ARKit 1.5

In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!

News: The Ultimate Magic Leap One Unboxing, Every Part, Every Logo, & One Very Special Surprise Treat

We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

Hands-On: Magic Leap One First Hands-On Impressions for HoloLens Developers

In a surprising twist of expectation management, Magic Leap managed to not only ship but deliver the Magic Leap One I ordered on Wednesday by 4 p.m. PT on the same day.

News: Snapchat & Facebook Kick Off the World Cup with Augmented Reality Effects

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.

ARKit 101: How to Pilot Your 3D Plane to a Location Using 'hitTest' in ARKit

Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.

News: Microsoft Video Shows Off BAE Systems' HoloLens-Powered Manufacturing Training Solution

While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.

News: View the Lands You'll Conquer in 'God of War' with Mimir's Vision AR App

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.