Hot Augmented Reality News Posts
News: This Theater Group Is Taking Entire Audiences into Mixed Reality with Networked HoloLens Headsets
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
How To: Set Up Windows Mixed Reality Motion Controllers
This is a very exciting time for mixed reality developers and fans alike. In 2017, we have seen a constant stream of new hardware and software releases hitting the virtual shelves. And while most of them have been in the form of developer kits, they bring with them hope and the potential promise of amazing things in the future.
Apple AR: Tayasui Blocks Gives iPhones & iPads a Knock-Off Lego AR Experience
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
Apple AR: Star Wars Holograms Are Now a Real Thing on iPhone X via Clips App
Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess Leia decades ago.
Apple AR: Making Art in Augmented Reality Is Easy with These iPhone Apps
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Apple AR: Apple Smartglasses in Progress, Ready for the Public by 2020, Report Says
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Apple AR: Warby Parker Uses Face ID in iPhone X to Measure Your Face for Glasses
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
Apple AR: Blippar Charts New Territory with Launch of First AR Navigation App for iPhones & iPads
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Opinion: Google Glass Patent Reveals Traditional Frames, but Design Isn't Only Challenge Facing AR Smartglasses
Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs.
News: We Are TV Aims to Gamify Your TV Shows with AR
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
Apple AR: Put 3D Emojis & Text in Your Videos with Holocam
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
News: Snapchat Proves That No One Can Agree on How to Assemble a Burger
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji.
News: Netflix Hit 'Stranger Things' Spreads Its Promotional Tentacles to Facebook
Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
Apple AR: Amazon Harnesses the Power of Apple's ARKit for Black Friday Rush
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
News: Snapchat's 'Stranger Things 2' World Lens Transports You to an Alternate Reality
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
News: Bizarre AR Experiment Serves Tweets for Everything Your iPhone Can See
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
News: Developers Can Create Shared AR Experiences Through Twilio's Video Platform
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
News: Doctors Team Up to Use HoloLens & VR App to Perform Live Surgery from UK, India & US
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
Apple AR: MakeSpace's iPhone App Takes the Soul-Crushing Boredom Out of Storage Planning
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
News: Mastercard, Qualcomm-Powered ODG Smartglasses Use Iris Authentication for AR Shopping
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
News: DARPA, Honeywell Harness AR & VR to Develop Windowless Mini-Tanks
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
News: Microsoft Has Figured Out How to Double Field of View on HoloLens
One of the most highly-cited drawbacks to the HoloLens is its limited field of view (FOV), but now it appears that Microsoft has solved that problem.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Apple AR: Defend Your Home from Zombies with Your iPhone
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
News: Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
News: Google Continues AR Duel Versus Apple with AR Stickers for Pixel 2
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
Apple AR: Assisting the Technically-Challenged Is Easier With Vuforia's New App
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Apple AR: There's Really No Point to Playing StackAR in AR
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
Apple AR: The Only Thing Holding The Machines Back From Greatness Is the iPhone Itself
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
Apple AR: Army of Robots Enlists ARKit for First-Person Shooter
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Apple AR: Lowe's Builds Pair of AR Apps with ARKit
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.