Augmented Reality News News
News: Meta Sues Former Employee Over Trade Secrets
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Dev Report: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
News: Apple Bursts onto Augmented Reality Scene with ARKit
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
AWE 2017: Rounding Up All the News from the Augmented World Expo
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
News: Meta Cuts Ribbon on New AR Workspace
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
News: Wikitude & Lenovo Converge for Augmented Reality Cloud Platform
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
News: PTC Offers Free Trial of ThingWorx Platform
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
News: Markerless Tracking & Tango Support Come to Scope AR's Remote Assistance Solution Remote AR
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
News: HoloLens Can Help Travelers Fly the Laptop-Unfriendly Skies
With the US Department of Homeland Security (DHS) banning laptops and tablets on flights originating from 10 international airports, and the United Kingdom taking similar precautions, international travelers are faced with hours of non-productive — or far less entertaining — flight time.
News: Epson Adds Two New Moverio Augmented Reality Headsets
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
News: Aryzon Joins the Race to Be the Cardboard of AR
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
News: The Mummy Unwraps Augmented Reality Scavenger Hunt
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
News: Paula the AR Salesperson Is Ready to Take Your Order
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
AWE Giveaway: We Promised Free Passes to the Augmented World Expo & Here They Are
The Augmented World Expo or AWE — if you are a big fan of AR/MR technology, that is a very fitting acronym — is the world's largest conferences dedicated to all things augmented, mixed and virtual reality. AWE is in its 8th year, and with the massive growth we have seen in the space over the last year, promises to be its biggest year yet.
News: HeadsupAR Turns Smartphones into Mixed Reality Headsets
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
News: HoloLens Demo Lets Airline Staff View Passenger Emotional State & Flight Details
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
News: Unity & Microsoft Are Giving Away $150,000 for HoloLens Apps & Loaning Out HoloLens Developers Kits
At the Microsoft Build 2017 conference in Seattle this past week, 3D application and game platform Unity, partnering with Microsoft, launched a contest that drives HoloLens developers to realize their ideas into a full-fledged application and possibly win money for it.
News: Amusement Park Pits Guests Against Each Other in Augmented Reality Warfare
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
GIVEAWAY ALERT: AWE Is Here & We Are Giving Away Free Passes!
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
News: Instagram Swipes Snapchat Lenses with Furry AR Koala Ears & Icy 3D Crowns
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
News: Magic Leap Opens Up Applications for Early-Access Beta Developers
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
News: ScopeAR's Mixed Reality Smart Instruction Development Platform Now Supports HoloLens
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
News: Back Away from the Burger! Microsoft Combats Overeating with AR Patent
Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the cravings come.
News: Blippar Brings App-Free Augmented Reality to Web Display Ads
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: SwapBots Is the Type of Idea the Mixed Reality Future Needs
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
News: Pinterest Updates Creepy Lens Feature, Now Recognizes Even More of Your Bedroom
If you find this update from Pinterest more than a little creepy, I agree. If you don't, then keep reading about how Pinterest's updated "Lens" feature is your next must-have tool!
News: Captain Blimey Seeks to Plunder the Pokémon GO Craze
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
News: Woah! Snapchat Wants to Map Your World with AR
Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ...
News: Unity with Native Tango Support & Vuforia Integration Coming Later This Year
The keynote at this week's Vision Summit 2017, a two-day event put together by the Unity team in beautiful Hollywood, California, revealed a few new features coming to the Unity platform. They also previewed some of the beta features that are currently available for those less scared of the occasional hiccup.
News: The Government Is Coming for Your HMDs!
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
News: Alex Kipman Just Said What All HoloLens Enthusiasts Are Thinking — 'The Phone Is Already Dead'
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
News: Microsoft Wants to Make HoloLens the Future of Education
In a video released Tuesday, Microsoft arguably began to position the HoloLens and Windows Mixed Reality as the future of education. A smart tactic meant to coincide with their other education-related announcements made on the same day.
News: Drone Prix Finishes as First AR Game for DJI Drones
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
News: Sports Illustrated Brings Its Latest Issue to Life Using AR/VR
UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI editions. So get ready SI fans and download the designated Life VR app, because you are going to need it to point it at these specially marked SI pages.
News: Netflix Sets Its Sights on the HoloLens with New Developer Job Listing
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
News: Turn Your Data into a Hologram with This HoloLens App
Theorem Solutions, a company that helps engineering and manufacturing companies reduce their costs, has taken the next step with their mixed reality technology. The company has now added their own app, called Visualization Experience, to the Windows Store for the Microsoft HoloLens
News: HoloLens Passes Protective Eyewear Tests for Use in the Workplace
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
News: Disney's AR Projection Tech Morphs Actors into On-Screen Monsters
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
News: Despite Recent Updates, Pokémon GO Is Still Vulnerable to Hackers
Despite a round of updates to Pokémon GO that patched and eliminated location spoofing, the game still has a difficult time dealing with the most hardcore cheaters. Like weeds on a grassy lawn, third-party bot makers still remain the biggest thorn in Niantic's side and continue to thrive despite the developer's best efforts to root them out. While the latest updates have blocked users from running modded versions of the game, like Pokemon GO++, that feature built-in joysticks to move your pla...
News: Help Choose the Winner of the First Windows Developer Award for 'Reality Mixer of the Year'
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...