The Nintendo 3DS comes with six AR cards that allow you to play the augmented reality games packaged with the device. Of course, if you were to lose the fragile paper cards or damage them in some way, you would be unable to continue playing them. It's easier and safer to carry constant access to the AR games by installing apps on your Android and Windows Phone 7 smartphones. Both apps are free and available through the smartphone app markets.
Aaron Betsky, director of the Cincinnati Art Museum and previous director of the Netherlands Institute of Architecture, reports on the world's first postage stamp to employ augmented reality. Dutch advertising agency Gummo, the NIA and the Dutch postal service teamed up to present five unbuilt models by different Dutch architecture studios in 3D form. When held in front of a webcam, the illusion of a 3D building is projected in your hand. By slowly moving the stamp, you can experience the vir...
WWF's latest campaign uses augmented reality to raise awareness for the endangered Siberian tiger by demonstrating how it "feels" to be hunted down and shot. Created by Leo Burnett Moscow, thousands of special AR t-shirts featuring the tiger were printed and distributed to stores in Moscow. Each time the wearer passes in front of a "special video mirror" (re: web cam), a bloody shooting animation is triggered.
Designer Mike Clare (of my own alma mater, RISD) has extended the augmented reality mania (1, 2, 3) to baked goods. Thanks to the crowd and Josh Delcore at AR World for the find. Here's how it works, via Design Boom: