Ever Wonder How it Feels to Get Shot?
WWF's latest campaign uses augmented reality to raise awareness for the endangered Siberian tiger by demonstrating how it "feels" to be hunted down and shot. Created by Leo Burnett Moscow, thousands of special AR t-shirts featuring the tiger were printed and distributed to stores in Moscow. Each time the wearer passes in front of a "special video mirror" (re: web cam), a bloody shooting animation is triggered.
Sorry WWF, I doubt augmented reality is going to sway any poachers, but a fun glimpse into the high tech future of marketing, nonetheless.