News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
News: FaceCake Uses Snapchat-Like Camera Effects to Let You Try on Earrings Instead of Masks & Rainbows
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
News: If You've Ever Wanted X-Ray Vision, Check Out This Combination of Augmented Reality & Ultrasound
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
Thanks to Metaverse, it has never been this easy to create your own AR game.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
News: We Found All the Silly, Wonderful People Playing with Their New 'Star Wars: Jedi Challenges' Lightsabers
If you know your internet history, then you fondly remember the Star Wars Kid and his epic lightsaber display on YouTube. Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microsoft Studios as Creative Director, where he was reportedly working on both Xbox One and HoloLens projects.