Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components. The AR Landscape lists 312 companies, representing $12.1 billion in funding and $69.6 billion valuation. It runs the gamut from startups and innovato...
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
News: Augmented Reality Can Make Good-for-You Food Look More Attractive, Making It Easier to Eat Well
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far more useful and widespread technology thanks to the advancement of computers and, more recently, smartphones.
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.
Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime scene. If successful, the idea of a contaminated crime scene could be a thing of the past.
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical world.
Thanks to Snapchat, we're all familiar with face swapping and augmentation thanks to some clever, fun technology. But that's just the beginning, because this kind of augmented reality can do so much more.
The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand how bad a storm might be with 3D forecasts.
Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues.
While flying isn't easy, once an airplane gets into the clouds there isn't a whole lot to worry about—most of the work happens during takeoff and landing. Helicopter pilots, on the other hand, have a lot of dangerous obstacles (like power lines and buildings) to contend with. But, once again, augmented reality can save the day.
Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in a browser any longer. Does this mark the end of the web browser entirely? Probably not. A lot of information works well on the page, and the Microsoft HoloLens still uses a pretty standard version of their own Edge brows...
We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed reality needs to become widely adopted.
The world of augmented reality has seen a myriad of different products, from sensor-laden smartphones to robust holographic headsets, but Google Glass's failures nearly killed the middle ground.
In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first.
The headsets of tomorrow offer some amazing possibilities in both gaming and work, but what we've seen so far only begins to scratch the surface. The US Navy saw the potential to use augmented reality in a helmet to provide divers with an incredible amount of information we have so far only seen in Hollywood movies.
Augmented reality (AR) holds much promise for how we'll interact with technology in the future, but we still have many hurdles to clear before that dream fully comes to fruition.
Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.
The yet-to-be released Augmented Reality Cinema app is sure to make avid movie fans across the world drool. The concept is genius and appears to be quite seamless as well: Simply install the app on your iPhone, take a stroll through your city (supported cities have not yet been released, but the video below shows London), and aim your phone at various locations to view movie scenes that have been previously shot there.
ProjectKinectMagicMirror combines augmented reality and CT-scan imagery to create a virtual "X-ray machine." Another amazing Microsoft Kinect hack to add to the vault. The ingenuity is infectious... Get inspired. Make-your-own.
Thanks to Microsoft’s XBOX 360 motion-detecting system, Kinect, the world is becoming a play place for sci-fi style virtual reality. One of the latest hacks demonstrates the next best thing to regular old air guitar... virtual reality air guitar: Artist Chris O'Shea explains how it works:
Like a scene from Charlie and the Chocolate Factory, this high-tech cookie offers 7 different flavors. The University of Tokyo's Tajuki Narumi and team presented the Wonka inspired augmented reality flavor-changing cookie at this year's SIGGRAPH computer graphics and animation conference in Los Angeles.